Head of Live Streaming Business 直播业务负责人

Description

About us Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide. What you'll do Develop the overall strategic plan for the live streaming business; define the positioning and execution approach of live streaming in the user acquisition and conversion funnel for new products such as RWA and CFD. Continuously optimize business strategies through a data-driven approach. Build and manage a professional live streaming host team; identify, sign, and continuously manage high-quality host resources, while establishing host incentive and performance evaluation mechanisms. Design traffic acquisition strategies for live streaming rooms, working closely with off-platform marketing, social media, KOL partnerships, and other channels to ensure sustained growth on the supply side. Design dedicated live streaming campaigns for different product categories and

Responsibilities

• Develop the overall strategic plan for the live streaming business; define the positioning and execution approach of live streaming in the user acquisition and conversion funnel for new products such as RWA and CFD. Continuously optimize business strategies through a data-driven approach.
• Build and manage a professional live streaming host team; identify, sign, and continuously manage high-quality host resources, while establishing host incentive and performance evaluation mechanisms.
• Design traffic acquisition strategies for live streaming rooms, working closely with off-platform marketing, social media, KOL partnerships, and other channels to ensure sustained growth on the supply side.
• Design dedicated live streaming campaigns for different product categories and build an end-to-end conversion funnel from content engagement to account opening and trading.
• Research industry best practices and collaborate with product and technology teams to continuously improve product-related features and enhance the overall user experience.

Requirements

• 5+ years of experience in live streaming operations on internet finance platforms, with relevant team management experience.
• Deep understanding of the content logic of financial live streaming, with the ability to differentiate operational strategies for educational, market commentary, and product marketing live streams.
• Results-oriented, with strong familiarity with the full set of metrics and monitoring systems for live streaming operations.
• Strong ability to work under pressure and execute effectively, with the capability to translate strategy into detailed execution in a fast-paced environment.
• Basic understanding of Crypto, stocks, or CFD products, or a strong willingness to quickly learn emerging knowledge and new product categories.
• Experience leading live streaming businesses at stock/CFD-related platforms such as Futu, Tiger Brokers, Xueqiu, East Money, Tonghuashun, or similar platforms is preferred.
• Experience building related products or businesses from 0 to 1 is preferred.
• Established network of high-quality finance-related live streaming hosts is preferred.