Senior Social Media Manager

Description

About us Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com. Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions. We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget! What you'll do Build, execute, and scale social campaigns across all our social media channels – including but not limited to: Twitter, YouTube, Tiktok, Facebook, LinkedIn, Instagram, and continuously innovate on opportunities for platform expansion to further reach various crypto audiences in the globe. Create a campaign calendar, and input creative ideas aligned to meet the platform's growth objectives. Develop and execute comprehensive sports sponsorship campaigns, and maximize cross-industrial audience reach to improve brand awareness. Work cross-functionally across broader cross-department teams to execute campaigns, driving excitement for key products & activities of Bitget and building brand awareness. Work closely with the global so

Responsibilities

• Build, execute, and scale social campaigns across all our social media channels – including but not limited to: Twitter, YouTube, Tiktok, Facebook, LinkedIn, Instagram, and continuously innovate on opportunities for platform expansion to further reach various crypto audiences in the globe.
• Create a campaign calendar, and input creative ideas aligned to meet the platform's growth objectives.
• Develop and execute comprehensive sports sponsorship campaigns, and maximize cross-industrial audience reach to improve brand awareness.
• Work cross-functionally across broader cross-department teams to execute campaigns, driving excitement for key products & activities of Bitget and building brand awareness.
• Work closely with the global social media team to develop creative copywrite on crypto related contents and brand messages
• Explore daily X trends, festivals & events to build up trending content.
• Assist social media post requests where necessary
• Use social media analytic tools or third-party tools to track the performance and target of campaigns, and make analytical reports on a regular basis

Requirements

• Bachelor’s degree in marketing, communications, or related degree.
• A minimum of 2 years of experience in social media campaigns with in-depth knowledge of the digital media landscape.
• Working knowledge of defining social media calender, strategies, and executing paid social activations. Needs to be organized and self-motivated.
• Superior communication and social media copywrite skills, such as the ability to translate longer-form messages and insights into compelling, digestible, engaging and brand-consistent social content that drives impression & engagement.
• Passionate about social media, and keeps researching the content to create an innovative, resonating, and authentic brand campaign experience.
• Familiar with sports like football, car racing is preferred.
• Demonstrated experience using social media management tools to monitor, report and engage (Meltwater, Sprinklr, Similarweb, Twitter Analytics, etc).
• Experience within the crypto industry & being a crypto enthusiast is a must