Product Marketing Manager

Description

About us Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com. Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions. We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget! What you'll do Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams. Positioning & Messaging: Craft compelling narratives and value propositions tailored to different customer segments. Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends. User Understanding: Analyze data, and gather feedback to translate user insights into product/marketing improvements. Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication. Content & Enablement: Develop product marketing assets (one-pagers, FAQs, decks, videos)

Responsibilities

• Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.
• Positioning & Messaging: Craft compelling narratives and value propositions tailored to different customer segments.
• Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends.
• User Understanding: Analyze data, and gather feedback to translate user insights into product/marketing improvements.
• Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.
• Content & Enablement: Develop product marketing assets (one-pagers, FAQs, decks, videos) to support sales, PR, and user education.
• Performance Tracking: Define and measure KPIs for product campaigns, reporting outcomes and lessons learned

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related fields.
• 3–6 years' experience in product marketing, preferably in crypto, or technology sectors.
• Strong grasp of cryptocurrency, blockchain, and financial markets.
• Proven track record of executing GTM strategies and managing cross-functional projects.
• Excellent communication skills in English (additional languages a plus).
• Analytical, data-driven mindset with creative storytelling ability.
• Ability to thrive in a fast-paced, global, and highly collaborative environment.