Product Marketing Specialist (Intern)

Description

About us Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com. Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions. We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget! What you'll do Assist in developing and executing marketing plans for new product launches. Support analysis of product objectives, target audience profiles, and key value propositions to inform GTM planning. Participate in preparing launch proposals and project documentation to ensure smooth execution. Help identify and activate suitable marketing channels, including social media, PR, influencer partnerships, and events. Support end-to-end campaign execution, from planning and launch to post-campaign review. Assist with asset coordination, content distribution, and multi-platform publishing. Support community engagement and collect user feedback to improve campaign performance. Assist in marketing data collection and basic analysis; sup

Responsibilities

• Assist in developing and executing marketing plans for new product launches.
• Support analysis of product objectives, target audience profiles, and key value propositions to inform GTM planning.
• Participate in preparing launch proposals and project documentation to ensure smooth execution.
• Help identify and activate suitable marketing channels, including social media, PR, influencer partnerships, and events.
• Support end-to-end campaign execution, from planning and launch to post-campaign review.
• Assist with asset coordination, content distribution, and multi-platform publishing.
• Support community engagement and collect user feedback to improve campaign performance.
• Assist in marketing data collection and basic analysis; support weekly/monthly reporting and optimization efforts.

Requirements

• Currently pursuing a Bachelor’s degree or above (Marketing, Communications, Business, Finance, English, or related fields preferred).
• Available 3–5 days per week for at least 3 months.
• Strong written and verbal communication skills in both English and Chinese.
• Strong execution, learning agility, and multitasking ability.
• Strong interest in product marketing and GTM; prior internship experience is a plus.
• Interest in or basic understanding of crypto, blockchain, or fintech is a plus.
• Proactive, detail-oriented, hands-on, and results-driven mindset.
• Strong collaboration skills and ability to work effectively in a fast-paced, dynamic environment.